2024 Toyota Land Cruiser Returns to the Big Stage

Experienced by Leon Brittain

Introduced to the U.S. in 1958, the venerable Land Cruiser returns to form after taking a three-year break in its 200 Series form. Slightly narrower by 4.4” and 1.2” shorter for improved agility, the off-roading SUV will hit the scene with Toyota’s i-FORCE MAX turbocharged 2.4-liter 4-cylinder hybrid engine that pumps out 326-horsepower and 465 lb.-ft. of torque. With an MSRP starting in the mid $50,000, expect new tech from 12.3” touchscreen displays by Toyota Audio Multimedia, a Multi-Terrain Monitor for rough riders, and Over-the-Air software updates.

At Greg Miller’s Toyota Land Cruiser Museum in Salt Lake City, automotive media guests were treated to the introduction of the all-new 2024 Land Cruiser amongst a display of vintage and heritage models, which was fitting for the occasion. To witness the evolution of the SUV from decade to decade was awe-inspiring. Thus, today represents a new generation of off-road capability for exploratory, go-anywhere enthusiasts.

Toyota will present the full-size, rugged Japanese SUV in three renditions, including the Land Cruiser First Edition and the Land Cruiser 1958 which pays homage to the SUV’s roots, specifically showing off the “TOYOTA” heritage grille. For the most loyal owners and fans, 5,000 First Editions will head to North America with distinctive traits such as a roof rack, rock rails, round heritage LED headlamps, a specially designed cockpit, two new two-tone colors, and supplementary off-road amenities.

“This icon belongs in our lineup,” says Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”

In person, the 4WD SUV definitely looks and feels smaller than the outgoing model, so a bit of visual adjustment will need to take place on your end. The boxy body is structured in segments like a Lego build including the robotic grille, durable over fender, and rear bumper. As well, the headlights and radiator are mounted high for added protection from the elements. Additionally, the new Land Cruiser tows up to 6,000 pounds.

One powertrain will mobilize each model and consists of a turbocharged 2.4-liter 4-cylinder engine and a 48-horsepower electric motor embedded into the 8-speed transmission. For 50/50 split traction, an electronic locking rear differential (LRD) comes standard. The LRD compliments the full-time 4WD system, center locking differential, and electronically controlled 2-speed transfer case with high/low range. To further conquer off-road terrain the Land Cruiser features:

      • An all-new front stabilizer bar disconnect
      • Up to 8.7” of ground clearance
      • Rock rails and full coverage high-strength steel skid plates
      • Front tow/recovery hooks
      • Multi-Terrain Select to handle mud, dirt, and sand
      • Downhill Assist Control
      • CRAWL Control low-speed, off-road cruise control


Inside, the tall cabin is reminiscent of the Tundra and features an available 14-speaker JBL premium sound system, wireless Apple CarPlay and Android Auto compatibility, heated and ventilated SofTex-trimmed or leather seats, standard Qi wireless charging pad, head-up display, digital rearview mirror, and a sunroof. Of course, this is all predicated on the model and packages you choose. To separate your Land Cruiser from the pack, there are seven exterior hues to select from: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. The Grayscape roof will come with the Trail Dust and Heritage Blue two-tones. Of course, and as usual, Toyota Safety Sense 3.0 is standard and empowers the vehicle with a set of convenience and active safety systems. As part of the package, expect to receive the following:

      • Pre-Collision System with Pedestrian Detection
      • Lane Departure Alert with Steering Assist
      • Full-Speed Range Dynamic Radar Cruise Control
      • Lane Tracing Assist
      • Road Sign Assist
      • Automatic High Beams
      • Proactive Driving Assist


The Land Cruiser represents the 25th electrified model across the Lexus and Toyota lineup and is highly valued since it’s the longest-running nameplate for the brand. Production will begin in the spring of 2024 in Toyota Motor Corporation’s Tahara and Hino plants in Japan. Welcome home Big Boy!

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