Aston Martin today challenged the nature of luxury GT travel in the 21st Century with the debut at the 85th Geneva International Motor Show of the innovative DBX Concept. Created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.
Unveiling the concept, Aston Martin CEO Dr Andy Palmer said: “The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”
Imagined by Chief Creative Officer Marek Reichman and his team at the brand’s global headquarters in Gaydon, Warwickshire, the all-electric DBX Concept showcases not only cutting edge engineering but also a major evolution of the British brand’s world-renowned and highly-regarded design language. Clearly signaling an extension to the brand’s existing model lines in the future, the all-wheel drive DBX Concept seamlessly combines traditional Aston Martin beauty with elegant new engineering that gracefully aligns form and function. Its unique paint finish – Black Pearl Chromium – has been specially created to mimic the look of a genuine black pearl, and comprises a micro-fine layer of chrome to deliver a level of reflectivity that cannot be obtained through normal paint finishes.
Inside, the deliberate use of non-automotive standard materials generates a uniquely soft, cocooning ambience. The extensive application of velvet-like Nubuck leather contrasts with the concept’s hard, hi-tech equipment. The exposed leather reveals a sandwiched accent layer, more akin to high-end furniture, while the car’s interior bright ware matches that of the exterior with the addition of a gold ‘pin striping’ element on the edging.
Embracing the very latest engineering techniques and theories, the DBX Concept needs no engine compartment thanks to its use of electric, inboard-of-wheel, motors powered by lithium sulphur cells. Drive-by-wire electric steering, toughened glass with an auto-dimming ‘smart glass’ inter-layer, and bespoke driver and passenger head-up displays are further examples of its cutting edge technology. Active LED exterior lights, carbon ceramic brakes with a kinetic energy recovery system (KERS) and rear view cameras in place of conventional mirrors also underline the mold-breaking nature of this luxury GT concept.