Around since 1923 in the form of the R32, BMW is one of the most established motorcycle brands in the world with various models for Adventure, Touring and Heritage to Sport and Urban Mobility such as electric scooters. The German manufacturer exports bikes to more than 90 countries, claims a 15% worldwide market share and sold nearly 137,000 units in 2015 (target is 200,000 by 2020). The plan is to accelerate commitment in current markets, develop new markets and increase dealer retailers from 1250 to 1500. In an age of transformation their flexibility and strength are the success factors for a better tomorrow.
Gallery: The BMW Motorrad VISION NEXT 100