Mazda Launches 2016 MX-5

Today Mazda celebrated the unveiling of their 4th generation MX-5 together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda’s KODO — Soul of Motion design language, will be rolled out to global markets starting in 2015.
As we all know the MX-5 is an iconic model representing Mazda’s vehicle-engineering philosophy—the pursuit of driving pleasure. “Innovate in order to preserve” was the motto for the latest generation as the development team searched for technologies that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first gen model was introduced 25 years ago, but the 4thgeneration stays true to the roadster’s original aim of offering pure driving pleasure. It partly achieves this through the adoption of SKYACTIV TECHNOLOGY.
The design of the all-new MX-5 reveals another layer to Mazda’s KODO design language. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.
As of July 2014 it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe.

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