As the automotive world accelerates toward a more sustainable future, a significant performance milestone is emerging in high-performance mobility: Pirelli has developed three bespoke tire fitments for the new McLaren W1 supercar, each made with more than 50% bio-based and recycled materials — a breakthrough independently certified by Bureau Veritas.
These tires — the P Zero R, P Zero Trofeo RS, and P Zero Winter 2 — mark a major step forward in combining sustainability with extreme performance. Created specifically for the McLaren W1, they demonstrate how cutting-edge engineering can reduce environmental impact without compromising speed, safety, or driving excitement.
The collaboration between Pirelli and McLaren began in the virtual realm, where advanced simulation technologies helped optimize performance before transitioning to physical testing. Real-world trials at the Nardò Technical Center (Italy), Idiada Proving Ground (Spain), and Pirelli’s Sottozero Centre (Sweden) pushed the tires across diverse climates and surfaces — ensuring readiness for a supercar engineered to redefine the boundaries of sustainable mobility.
Why it matters:
- First supercar tire lineup with over 50% sustainable materials, fully verified by an independent authority
- A new benchmark for eco-conscious engineering in ultra-high-performance mobility
- A rare collaboration where sustainability becomes a competitive advantage, not a compromise
