Four drawings throughout the day on Saturday, Jan. 30, will award 48 lucky kids the chance to trick out their very own RIDEMAKERZ car with staff on site to help them craft a wow-worthy ride.
“The Washington Auto Show is, and always has been, a family show,” said Charles Stringfellow, chairman of The Washington Auto Show and president and CEO of Brown Automotive Group. “Our partnership with Automotive Rhythms provides a great opportunity for children to unleash their creativity and for families to enjoy the fun of building model cars together.”
“Along with the cool gadgets and accessories, this special promotion with RIDEMAKERZ offers kids a terrific opportunity for education and exploration,” said Kimatni Rawlins, president of Automotive Rhythms, a multinational lifestyle firm that blends evaluations of the latest cars, trucks, SUVs and bikes around music, fashion, travel and technology.
Simply put, RIDEMAKERZ is about the joy and fun of creating something great, something artistic, something unique and original. RIDEMAKERZ invites guests, or “Customizers,” into the ultimate car-customizing experience, where they can CHOOZE, SONICIZE, MOBILIZE, MOTORIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™ one-of-a-kind RIDEZ. Between the body styles and colors, TREADZ and WHEELZ, lights and sounds, accessories and DECALZ, there are more than 649 million possible combinations, not including individual decal placement! These durable, molded plastic cars and trucks have been designed with great care. Styles range from a red Fire Engine to a flat-black retro Hot Rod inspired by Chip Foose. The line also includes race cars, pick-ups, and concept cars and trucks. RIDEMAKERZ has Alliancez with Dodge, Ford, General Motors, MINI, and Scion.
Consisting of Internet, print, radio, network TV, online video and event properties, Automotive Rhythms is a multi-media and marketing gateway for receiving real time data and information on new rides, car shows, vehicle technology, green energy projects, customization, motorsports, celebrity profiles and auto lifestyle experiences. AR’s fundamental media tool is a line of insightful columns and videos that speak to consumers in their respective voices from a uniquely social perspective. The reader-friendly reviews reach millions on a weekly and monthly basis, while simultaneously offering value in expanding and niche communities, which ultimately creates new opportunities for auto companies! Automotive Rhythms is ranked number one on Google, Yahoo and AOL search engines under keywords “urban automotive” and continues to set the bar for how consumers interact with developing technologies across the board. We are second to none because of our unique ability to profile any brand in several fashions simultaneously. We are The Urban Automotive Experience. For more info, visit: www.automotiverhythms.com
Sponsored by the Washington Area New Automobile Dealers Association, The Washington Auto Show brings more than 700 new cars, trucks, mini-vans and sport utility vehicles from over 42 domestic and import automakers to the Walter E. Washington Convention Center from Jan. 27 to Jan. 31, 2010. The Washington Auto Show: “Change Happens Here” features a special 65,000-square-foot exhibit, “The Advanced Technology SuperHighway,” which showcases innovations in safety and sustainability. For more info, visit: www.washingtonautoshow.com