Dolby Laboratories, a leader in immersive audio and movie experiences, and GM have collaborated to bring Dolby Atmos to Cadillac’s entire 2026 electric vehicle lineup. This will include the 2026 ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, VISTIQ, and more. Select 2025 models will also receive Dolby Atmos through over-the-air software updates.
Dolby Atmos is an entirely innovative means to creating and experiencing music that delivers artistic expression at its fullest capacity. Forging a deeper connection between artists and their fans, Dolby Atmos goes beyond ordinary listening experiences by putting listeners inside their favorite song, revealing every detail with unparalleled clarity and depth.
“Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Cadillac’s lineup of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you.”
The move to bring Dolby Atmos to Cadillac’s EV lineup comes at a time when people are spending more time in their vehicles. According to recent reports from the Federal Highway Administration, drivers in the United States collectively drive over 3 trillion miles a year. This vast amount of time on the road coincides with growing demand among consumers for higher quality, immersive experiences. In fact, a recent survey from Dolby found that nearly 90% of music streaming subscribers agreed that enhanced audio quality is a “must-have” feature, with more than half strongly agreeing.
Fortunately, experiencing music in Dolby Atmos has never been easier. With 93% of Billboard’s 2024 Top 100 Artists releasing music in Dolby Atmos, listeners can enjoy today’s biggest hits like never before—whether at home, on the go, or in their Cadillac.
“Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience,” said John Cockburn, Chief Engineer at Cadillac.
For more information about Dolby Atmos, please visit Dolby.com. For more information about Cadillac, please visit Cadillac.com.
