As a founding member of BAMG (The Black Automotive Media Group) and The Driving Force automotive internship, we hosted a weekend of empowerment with students from Howard University utilizing vehicles from sponsor Ford. Over the 10-week course, the program achieved its goals by offering our HBCU interns multimedia and marketing opportunities that traditionally do not cross their paths. We met at Sankofa Café across from HU’s campus to showcase the all-electric Mustang Mach-e and the adventurous Bronco Sport SUV. The students were excited to engage directly with the products after months of education and presentations from Ford executives. Let’s continue making a difference!