To introduce its freestyle concept to automotive media during the 2022 New York International Auto Show, Genesis premiered its X Speedium Coupe at Genesis House, a cultural space in Manhattan’s Meatpacking District. Born from the creative kaos of Genesis Chief Creative Officer and 2022 World Car Person of the Year, Luc Donckerwolke, the futuristic concept showcases the potential electrification future of the Korean automaker. The mission is to lay claim as a priority choice for conscious thinkers in the luxury electric vehicle space.
The name Speedium was inspired by the Korean racetrack in the city of Inje and encapsulates the belief that the emotional value of driving will remain strong in the era of electrification. It embodies the timeless Genesis design philosophy of Athletic Elegance in an even more desireable fashion. The concept’s metallic emerald green shade is referred to as “Inje Green” to mimick the mountainous landscape where the track is located, completing the image of a vehicle representing dynamism, speed, and timeless elegance.
“This car is an open-door moment in Genesis’ journey towards our future EV design,” said Luc Donckerwolke. “This isn’t a show car — it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA.”
The front fascia features signature Two Lines lamps that have evolved into a full-width element to incorporates the shape of the Genesis Crest Grille. It was designed to carry the brand signature of the wing face for the electrification era by integrating the daytime running lamps with the low beam and high beam together. It carries an EV face that symbolizes Genesis’ transformation towards becoming an all-electric car brand with a six-model lineup by 2030.
When visiting the Genesis House Restaurant and the Terrace Garden, culinary excellence and Korean architecture take precedence. The first floor is an exhibition space where guests can experience the company’s vehicle lineup, both existing models and concept cars that express the brand’s future vision. On the second floor, visitors will enjoy a Korean cultural experience in the library and tea pavilion, Genesis House Restaurant, established in collaboration with Onjium — a Michelin-starred restaurant and traditional cultural research center in Seoul — offers creative and elegant dining that harkens back to Korean noble class cuisine.
Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with its Electrified G80 and GV60 electric models. A commitment to become a 100% zero emission vehicle brand by 2030 and pursuing carbon neutrality by 2035 is in full effect!