Nissan is moving its marketing campaign “Innovation for Endurance” through new waters. The latest athlete involved in the car company’s social media campaign is swimmer and five-time Olympic gold medalist Ryan Lochte.
He joins elite athletes Shalane Flanagan, Kara Goucher and Ryan Hall who have connected with Nissan to offer their take on performance, training and innovation through a Facebook community. The site currently has more than 130,000 “likes” and has 2,825 people actively discussing the site’s content.
“Nissan, they’re innovative and they’re looking for different ways for speed and you know being an Olympian that’s one of the main things that I am doing is I am looking for speed and different ways of getting better,” said Lochte.
Lochte visited Nissan Americas headquarters outside of Nashville, Tenn., to film the latest “Innovation for Endurance” campaign with his personal trainer, David Jacks, in late January. The video production had Lochte doing curls, jumping jacks and even something called a prairie dog plunge in the office.
Nissan marketing Director Vinay Shahani remarked that the point of this pairing between Nissan and Olympic athletes like Lochte is to encourage a healthy lifestyle and to reach an active audience with Nissan’s marketing messages. “These athletes are innovators in their respective sports. Our products are innovative in the market and it’s a great fit together.”
Lochte drives two Nissan cars, a 370Z Roadster and a 2013 Nissan Pathfinder.