The Consumer Electronics Show (CES), the world’s most important electronics trade show, serves as a magnificent stage for electronic innovations. Last year, Audi was the first premium automotive manufacturer to present its technologies for in-vehicle user interfaces and infotainment under the name “Audi connect”.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, gave the keynote speech to open the exhibition, receiving heightened attention. With a view towards strategic partner Nvidia, Stadler set the direction: “We want to integrate the best available technologies and partners and adapt them to the automotive world. We also want to further increase our rate of innovations.”
In its 2012 appearance at the CES, the brand is proving how its Audi connect strategy is achieving its objectives. An interior model of the new Audi A3 showcases innovative production solutions such as the touchwheel and the Audi modular infotainment platform, whose core component is the T 20 processor from Nvidia. The model makes it possible for visitors to experience the operating concept for the new Audi A3 with its powerful 3D graphics. The new technologies in the A3 may also be experienced in another exhibit, an operating podium, where the focus is on the Audi connect online services.
Another podium, based on Audi’s A7 Sportback, presents the current Audi connect portfolio as found in series production today. Audi is also depicting the further development of display and operating concepts in yet a third exhibit, which clearly illustrates the interplay of the current and future head-up displays for drivers and front seat passengers with centered projection visible to both – controlled via the innovative gesture control system.
In a simulator featuring the look of the Audi A6, visitors can become familiar with the current driver assistance systems. In addition, several complete vehicles are on display: the technology study Audi urban concept, the A7 Sportback and the A8 L W12. The large models provide an insight into the current Audi connect portfolio. Existing driver assistance system technology showcased, including: Audi Cruise Control with Stop & Go function; Audi Active Lane Assist; Audi Side Assist; Night Vision Assistant; Park Assist; Speed Limit Display; Audi pre-sense safety system; and Adaptive Restraint System.
Driver assistance systems that Audi is developing for the near future will be smarter, more versatile and more capable than today’s solutions; and though they do not detract from the responsibility of the person at the wheel, they will make driving even easier and more enjoyable. Future technologies include: Traffic Jam Assistant; Audi pre-sense City;
Active Emergency Braking; Active Seat Belt Buckle; Intersection Assistant; Piloted Parking; Warning System for backing out of parking spaces; Warning when opening door; and Car-to-X communication.
It’s clear that Audi is on a mission to provide useful and meaningful connectivity systems for greater awareness, safety and driving enjoyment.