This year, Bose celebrates 30 years of providing premium sound systems to the automotive industry. The milestone places Bose in a singular position as the company that invented factory-installed music systems for vehicles, and the only audio company to provide three decades of continuous innovation and breakthroughs for car manufacturers around the globe. “Since the early 1980s, the Bose Automotive Systems Division has been committed to research with a simple goal: providing the highest-quality car sound systems available,” said Brandon Westley, president of the Bose Automotive Systems Division. “General Motors took a chance on us 30 years ago to provide something different and better for its customers, and the success of that collaboration –- which continues today — set the foundation for our business. Today, we work with many of the world’s leading car manufacturers, and millions of Bose sound systems are on the road, thrilling drivers everywhere.”
In 1983, Bose introduced its “clean-sheet” approach to automotive sound based on the philosophy that superior sound quality must be designed in from the start and tailored for every vehicle. This approach represented an industry transformation when that model year’s Cadillac Seville, Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado featured, for the first time, an optional Delco-GM/Bose sound system, custom-engineered and acoustically designed for each vehicle’s interior. Prior to this, systems were typically installed in the final stages of vehicle assembly, with no thought given to custom design or equalization. The indisputable success of the ‘83 GM models helped change the way manufacturers and drivers viewed car audio.
More information about Bose automotive sound systems can be found at www.Bose.com/auto.
