Dickies, the world’s leading performance workwear brand, and MICHELIN, one of the world’s most trusted tire brands, join forces to deliver Dickies-MICHELIN, a new line of revolutionary anti-slip footwear for the service and hospitality industry. Leveraging more than two combined centuries worth of manufacturing knowledge, the new line includes three high traction shoe options: The Apex, The Charge and The Dash, delivering outstanding stability, adherence, and slip resistance with added comfort and durability.
Inspired by the MICHELIN City Pro tire, a motorbike tire that grips the road even on increasingly slippery surfaces, the Dickies-MICHELIN footwear soles are designed to combat the hazards of wet, greasy and oil-slicked surfaces which hospitality and service workers frequently face on the job. Each Dickies-MICHELIN shoe design option features:
- Siped shoulder sculptures providing optimal lateral adherence and stability.
- High-edged tread design for maximum traction.
- Multi-directional anti-slip tread pattern allowing excellent adherence on all types of slippery floor surfaces.
- Deep grooves in the tread design to improve liquid evacuation and provide more flexibility and comfort.
“Footwear in the service industry is much like car tires on a slick surface – it’s critical to have superior stability and durability, which is why we’ve partnered with top tire maker, Michelin, to collaborate on the Dickies-MICHELIN line of footwear,” said Jeff Huckle, product manager Dickie footwear, Williamson-Dickie Mfg. Co. “At Dickies, we know job safety is paramount. The Dickies-MICHELIN line of footwear ensures service industry workers feel secure and comfortable while on the job.”
For more information on the Dickies-MICHELIN brand footwear line, visit dickiessr.com and follow Dickies on Facebook, Instagram and Twitter.
