If you watched the NBA All-Star Game this past weekend then I bet you wondered what those colorful LED-lit speakers were that the crowd held up during the pre-game concert and halftime show. Social media went crazy trying to figure out what they were. Well, here at Automotive Rhythms we cover a vast range of audio components and I immediately recognized them as the JBL Pulse Bluetooth Speaker. See the connection? JBL is the official sound partner of the NBA and put on the “Harman Courtside” NBA All-Star viewing experience for the entertaining weekend.
HARMAN International and the NBA have a multiyear marketing and merchandising collaboration that has gifted the audio and technology innovator as the official headphone, speaker and audio partner of the NBA, WNBA, NBA D-League and USA Basketball. Keep in mind this alliance labels HARMAN as the NBA’s inaugural partner in the audio field and simultaneously is HARMAN’s first partnership with a professional sports league. Automotive Rhythms is very familiar with HARMAN as they are tied to auto brands such as BMW, Mercedes–Benz, Jeep, Dodge and a host of others. This official affiliation with the NBA will focus on HARMAN’s JBL brand and entice fans with enhanced audio experiences both in the arena and at home. Taking HARMAN’s products to new heights, the union will also feature the products at NBA events worldwide. Both players and coaches will be provided with JBL and other HARMAN gadgets for their enjoyment.
The JBL Audio and NBA All-Star Weekend experience kicked off at the HARMAN store at 527 Madison Avenue. This locale is a mecca of sound with various JBL creations stationed throughout for demos. A select few VIPs were gifted with a JBL Pulse Bluetooth Speaker. It’s small, yet powerful, is wireless, Bluetooth and shows off a custom LED light as your music bounces off the walls. The JBL Pulse has two high-performance drivers along with a built-in bass booster and its rechargeable battery offers up to 5 hours of nonstop partying. Retailing for $199.99 this speaker will certainly leave you satisfied.