As usual it was a typical cold and wintry day in the Windy City for media day at the 2015 Chicago Auto Show which was hosted by the Chicago Automobile Trade Association and their exhibitors such as Kia.
The Korean automaker entered the stage with a kickoff performance by Chicago’s very own Catch Band and then showed their Super Bowl Spot with the 2016 Sorento alongside Irish actor Pierce Brosnan. With twenty record setting years Michael Sprague bragged about their twenty vehicles launched since 2009 and passing the 500,000 sales mark for the third year in a row. Everything they do is passionately designed he added.
Now Kia embarks on another journey with a freedom fighting spinoff of the Soul they dub the Trail’ster Concept, which can go where no Soul has gone before. Soul owners are very active and the Trail’ster AWD will set them free. The goal was to accentuate the lightweight character of the Soul with focus on key points including the retractable cloth top, Fire Red wheel accents and a hybrid powertrain that puts out 34% more horsepower than the current Soul.
Make sure to get to McCormick Place to see the Trail’ster Concept in person if you reside in Chicago. If not, then please enjoy our photo gallery.