VW Design Contest For Atlas Cross Sport R Race Car

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Volkswagen has announced a contest to design the competition livery for its Atlas Cross Sport R race car. Using downloadable assets, eligible participants will be able to submit original designs and artwork to a judging panel comprised of Volkswagen designers, drivers and executives. The winning submission will be adapted for the vehicle’s final race livery before it competes in an off-road race later this year.

“We are continuously amazed by the creativity of our customers and fans,” said Reto Brun, Director of Volkswagen’s Design Center California. “Volkswagen is the people’s car brand and we’re excited to see how the people propose to wrap our latest off-road racer.”

In addition to having their design become reality, the contest winner and a guest will be given the opportunity to attend a pre-race test experience with Volkswagen.

Developed in conjunction with Tanner Foust and Baja race veteran Rhys Millen, the plan for the specially-modified Atlas Cross Sport R race car is for power to be distributed to the wheels from a 2.0-liter four-cylinder engine, first developed by Volkswagen Motorsport for use in its WRC and Rallycross programs. Capable of running up to 600 horsepower—or 300 hp per liter—the engine can be detuned to roughly 480 horsepower for an optimized balance of performance and reliability. Currently in concept form, the vehicle is being tested for further development.

The winning design will be unveiled at the North American International Auto Show in Detroit this June. Official Rules and details for the contest can be found at vwdesigncontest.com.

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