McLaren North America celebrated its fourth anniversary in 2015 with another year of immense growth, maintaining its position as the brand’s most profitable region globally. The company continued its unprecidented growth performance with strong vehicle sales in 2015, meeting ongoing demand with an increased retail presence and expanding employee base.
“Our continued growth and momentum over the last few years, coupled with strong 2015 sales is evidence of our commitment to continue McLaren on its current path of success,” said Anthony Joseph, President of McLaren North America. “With increasing sales numbers, a growing retailer network and strong product portfolio, we have a solid foundation for the upcoming year.”
Following final deliveries of the iconic McLaren P1™, the introduction of the McLaren 675LT Coupe replaced the Ultimate Series volume while 650S sales remained constant, representing the majority of the 519 cars sold in 2015, an increase from the year prior. With only 30 of the new 570S Sports Series model retailed in 2015, 2016 promises to dramatically increase volume. 253 vehicles were retailed between January – June of 2015, while 451 cars were sold during the same time period in 2016. This 78 percent increase YTD puts the company on track to shatter previous sales figures in 2016, with projections to reach 1,100 cars by the end of the year.
McLaren Qualified Certified Pre-Owned sales were also up in 2015, with 221 cars sold in the first full year of the McLaren Qualified Certified Pre-Owned Program. McLaren expects this rapid growth to continue, with January-June CPO sales already up 100 percent from the same period in 2015.
AN UNPRECEDENTED YEAR OF PRODUCT LAUNCHES
McLaren Automotive launched five new models in 2015, including the unveiling of the Sports Series, Super Series and Ultimate Series product families.
The Sport Series, first introduced at the New York International Auto Show in April 2015, was a pivotal moment in the short history of McLaren Automotive. Charged with more than doubling the company’s global sales volume in the coming years,the McLaren 570S has gone on to receive many accolades including the Red Dot Award for Product Design, Robb Report’s “Best of the Best” award, AutomobileMagazine’s “All Star” award, and numerous other honors. Despite its showroom arrival in late 2015, customer demand remains high and there is currently a six month waiting list for the model in North America.
Although the brand said goodbye to production of its game-changing McLaren P1TM in 2015, the limited edition 675LT Coupe was introduced at the Geneva International Motor Show that March, reviving the famous “Long Tail” name from McLaren’s illustrious motor racing history. The 675LT Coupe was followed by the announcement of an unplanned Spider variant in December, which sold out in only two weeks and just began deliveries last month.
The 570GT was added to the Sports Series family at the Geneva International Motor Show in March 2016. As production prepares to commence there is already a six month wait list for this model in North America, despite the car being shown in-market for the first time this past weekend.
RETAIL NETWORK GROWTH AND SUCCESS
In 2015, the McLaren North America retail network grew by 31 percent with new dealerships in Boston, Houston, Northern New Jersey, Palm Beach and Rancho Mirage. With plans to open a new showroom in Montreal later this year, the brand projects a total of 22 retailers across North America by the end of 2016.
The existing retail network in North America also celebrated notable success last year. McLaren Dallas was once again the number one volume dealer globally, having had particular sales success with the Super Series models and building a 570S order bank. McLaren Philadelphia won the award for Retailer of the Year thanks to their efforts in supporting the brand across sales, marketing and aftersales.
Retailers have recently been supported by new showroom tools such as the availability of retail financing and competitive leasing options thanks to McLaren North America’s agreement with Ally Financial.
Employment at McLaren North America has also kept pace with the increase in sales volume, with headcount more than doubling since the opening of the New York headquarters in 2010. The brand saw a 68 percent increase in its North American workforce during 2015 in anticipation of the additional Sport Series volume, new dealer appointments and continued internal developments.
TRACK22 DRIVES TOWARD A SUCCESSFUL FUTURE
Looking forward, McLaren Automotive has revealed details of its Track22 Business Plan, taking it through to 2022. With a continued focus on building the world’s finest two-seater sports and super cars, the business plan reiterates a commitment to its industry-leading 20-25 percent of turnover invested in Research and Development for future products and technology. Over the six-year Business Plan period, this represents an investment of more than $1 billion and will lead to the launch of 15 all-new cars or derivatives. Of these cars, at least 50 percent will feature hybrid technology by the end of the Business Plan period, and the company is also in the early prototype stages of the development of a fully-electric powertrain to evaluate its possible use in a future generation of an Ultimate Series car.
COME VISIT US IN MONTEREY
As McLaren Automotive continues to drive business forward, the brand prepares for its involvement in the upcoming world-renowned Monterey Car Week, held the weekend of August 20th in Monterey, California. Throughout the car week attendees will have an opportunity to experience the brand at the Bernardus Lodge & Spa, which is open to anyone who wishes to stop by, and will feature the entire McLaren range – including the first public showings of the 570GT and 570 Sprint models in the US. In addition to current models, there will be a display of significant McLaren race cars from years past, which will be fired to life throughout the weekend.
Visit cars.mclaren.com for more details.